Los Angeles, May 2025 — BOE, a global pioneer in semiconductor display innovation, debut 30+ industry-first technologies at SID Display Week 2025. Anchored by its flagship platforms—ADS Pro, f-OLED, and α-MLED—the showcase spans breakthroughs in light field visualization, 3D interfaces, micro-displays, and AI-powered sensing systems, all designed to redefine immersive and intelligent user experiences. Central to BOE’s exhibit are three pillars: cutting-edge innovation, eco-sustainability, and artificial intelligence.
A standout moment came as BOE’s high-PPI under-display camera OLED gaming smartphone screen claimed the “Display of the Year” award, cementing its role in steering the global display sector toward sustainable excellence.
Redefining Industry Benchmarks Through Breakthroughs
ADS Pro: Elevating Visual Fidelity & Adaptive Intelligence
At the ADS Pro zone, the 75-inch 4K UB Cell 4.0 TV takes center stage, delivering ultra-wide color accuracy and zero deviation across all viewing angles. With a class-leading 1400:1 ambient contrast ratio and 0.7% reflectivity, it challenges OLED dominance in picture quality.
Its smart integration suite—featuring ambient light sensors, thermal detection, motion tracking, radar systems, and embedded cameras—enables real-time image optimization tailored to diverse environments.
f-OLED: Transforming Mobility & Transparency
BOE’s f-OLED zone unveils a 55-inch ultra-wide transparent sunroof display boasting 46% light transmittance, harmonizing tech with natural design. The multi-display Smart Cockpit integrates eight OLED screens, including:
- Curved dashboard panelsfor seamless information access.
- A steering wheel OLEDwith ultrasonic fingerprint scanning, health tracking, and tactile feedback.
The groundbreaking TADF+Tandem+COE OLED solution also debuts, achieving 97.5% BT.2020 color coverage and 2500 nits brightness—surpassing conventional limits in energy use and durability.
α-MLED: Gaming & Creativity Redefined
The 27-inch HDR MLED gaming monitor reimagines performance with:
- 300Hz refresh ratesand 2304-zone backlight precision.
- 1000 nits peak brightnessand 1,000,000:1 dynamic contrast.
Even at 1440 pixels/second motion speeds, blur-free clarity empowers gamers and creators alike.
AI Innovation: Bridging Intelligence & Interaction
Smart Product Evolution
BOE’s hardware-integrated AI image optimization slashes OLED power use by 20% while enabling 8K 120Hz real-time processing.
Key Applications:
- Office: The C100 AI All-in-One merges multimodal AI and language models for productivity leaps.
- Gaming: The 10.95-inch glasses-free 3D handheld employs Full-Scene Soft Interleaving Tech for depth-rich visuals.
- Home: A 65-inch 4K AI TV combines 144Hz fluidity, AI-driven shopping, and digital human avatars.
AI-Enhanced Manufacturing
Leveraging its Display Industry Large Model, BOE achieves:
- Sub-0.1mm defect detectionvia AI systems.
- 30%+ operational efficiency gainsand 98% quality assurance.
Sustainability: Charting a Greener Future
At its inaugural Green Ecology Forum, BOE launched “ONE” (Open Next Earth)—a sustainability initiative rooted in:
- Open (Inclusive Collaboration)
- Next (Innovation Leadership)
- Earth (Ecosystem Stewardship)
In a prominent exhibition area, BOE established its Green & Low-Carbon Zone, featuring cutting-edge power-saving technologies and eco-conscious products, including a flagship product - 12.1-inch Low-Carbon Tablet with Oxide Display Technology:
Advanced Features:
- Adaptive Refresh Rate Technology (5-144Hz variable frequency)
- Low Frame-Cut Delay (50ms response)
- Smart Display Technology
Performance Benefits:
- Intelligently adjusts refresh rate based on content
- Eliminates flickering at low refresh rates
- Achieves up to 35% power reduction
BOE has introduced the industry's first OLED display utilizing CMOS (Complementary Metal-Oxide-Semiconductor) technology, achieving remarkable advancements:
- 30% enhanced driving capability through optimized GOA (Gate Driver on Array) circuitry
- Significantly reduced power consumption for superior energy efficiency
Beyond Screens: Mobility & Energy Breakthroughs
- Smart Light-Control Windshield:
Integrates flexible dual-curved displays for adaptive dimming and energy efficiency.
- Perovskite Solar Phone:
Co-developed with Tecno Infinix, this concept device offers enhanced solar conversion and carbon-neutral charging.
BOE’s Roadmap: Intelligence, Sustainability, Global Impact
Guided by its “Screen-Centric IoT” vision, BOE is advancing:
- Carbon-neutral production
- Global alliances to deliver ultra-realistic visuals, premium performance, adaptive AI, and eco-conscious tech.
BOE’s hardware-integrated AI image optimization slashes OLED power use by 20% while enabling 8K 120Hz real-time processing.
