BOE Innovations-UBCELL:Pioneering Next-Gen Display Technology & dvanced R&D Solution

Recognized as the "Oscars of Display Industry", the prestigious SID Display Week 2025 is coming. Each SID Display Week unveils the most cutting-edge breakthroughs in display technology. For example, BOE showcased groundbreaking 110-inch 4K 144Hz UB Cell display, a milestone product establishing new quality standards in semiconductor liquid crystal displays, marking a paradigm shift in LCD innovation. What groundbreaking innovations will emerge at this year's event? Stay tuned for the astonishing advancements set to redefine the industry. 

Decade-Long Innovation: UB Cell Technology
After nearly ten years of R&D breakthroughs in array design, circuit architecture, and advanced materials, UB Cell demonstrates six core advantages: 178° ultra-wide viewing angle, <1% reflectivity, 2000:1 contrast ratio, 144Hz refresh rate, 90% BT2020 color gamut, and 5000nits peak brightness. This technological marvel sets new benchmarks for professional displays across multiple performance parameters.

Cutting-Edge Display Engineering

1. Fluid Motion Precision
   Utilizing GOA phase-separated shift register design with proprietary EPQ (Enhanced Picture Quality) and HSR (Hard Super Resolution) technologies, BOEresolves pixel charging challenges in large-format high-refresh displays. The system achieves 4K 576Hz/8K 288Hz capabilities while reducing gate signal latency by 35%, effectively eliminating motion blur and screen tearing.
2. Optical Excellence
   Through anti-reflective optical films, low-reflectance black matrix materials, and high-contrast negative LC alignment, UB Celldoubles static contrast while maintaining <1% reflectivity. Combined with Mini LED QD backlight technology, it delivers deep blacks and enhanced ambient contrast.
3. Immersive Viewing Experience
   BOE's STW (Super True Wide) optical compensation technology expands viewing angles to 178°while minimizing color shift and backlight halo effects, making it ideal for commercial installations and home theaters.
4. Eco-Conscious Visual Performance
   The SAP(Spectrum Aperture Pixel) technology enables 20% higher light transmittance with 25% reduced blue light emission, combining eye comfort with vibrant color reproduction for sustainable display solutions.

Strategic Implementation & Future Vision
Currently mass-produced in ADS Pro 4K/8K product lines, UB Cell technology demonstrates BOE's "Internet of Screens" strategy through applications in home entertainment and commercial displays. As a 30-year industry leader, BOE continues to collaborate with global partners to develop premium display solutions that redefine visual experiences.

This technological breakthrough reaffirms BOE's position as a global semiconductor display innovator, committed to pushing boundaries in display quality and application scenarios while promoting sustainable industry development.